Too many aspiring entrepreneurs spend their savings on company registration, office leases, inventory, and complex software before confirming whether customers will actually pay for their product.
Validation is not asking friends and family if they like your idea. Friends will be polite; strangers with credit cards will be honest. Here is how seasoned founders test market demand with minimal risk.
Step 2: The Smoke-Test Landing Page
Build a clean, 1-page landing page explaining your upcoming product, its unique value proposition, and pricing. Run ₹3,000 to ₹5,000 of highly targeted search or social ads. If visitors click "Pre-order" or join an early-access waitlist at a healthy conversion rate (5-15%), you have verifiable proof of genuine commercial interest.